How To Set Up Your Facebook Pixel For Beginners In 2020 | Easy Facebook Pixel Tutorial 
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What is a Facebook Pixel?
First of all, You need to know what a Facebook Pixel is and how it is going to help you and your business get more leads or conversions (which is the end goal) for those of you who are advertising on Facebook.

It is a piece of code that you put in your website, landing page, Optin page, etc. which will help you collect data over time and track anything that is going on in your website or funnels.
Why Do you Need to install a Facebook PIxel?
The data it collects from your website or funnels can help you create better Facebook ads, optimize your ads, get more conversions, target better audiences, build targeted audiences for future use or for re-targeting ads, etc.

Let's suppose that you are running an ad on Facebook and you have the pixel installed all over the funnel steps or the website.

Then it will track what your customers are mainly doing in your funnel or website. Have they gone to the checkout page? Did they leave from the Order page? or How many of them have initiated checkout?, have they purchased, completed the registration, etc.

See how powerful the piece of code is!!!

After looking at all the data collected by the pixel, you can easily optimize your ads, create lookalike audiences, do re-targeting ads, etc.
What are the Events the Pixel can Track?
Here are the events that a Facebook pixel can track:

  Purchase: When someone completes a purchase on your website.

  Lead: When someone signs up for a trial or otherwise identifies themselves as a lead on your site.

  Complete registration: When someone completes a registration form on your site, such as a subscription form.

  Add payment info: When someone enters their payment information in the purchase process on your website.

  Add to cart: When someone adds a product to their shopping cart on your site.

  Add to wishlist: When someone adds a product to a wishlist on your site.

  Initiate checkout: When someone starts the checkout process to buy something from your site.

  Search: When someone uses the search function to look for something on your site.

  View content: When someone lands on a specific page on your website.

  Contact: When someone contacts your business.

  Customize product: When someone selects a specific version of product, such as choosing a certain color.

  Donate: When someone makes a donation to your cause

  Find location: When someone searches for your business’s physical location.

  Schedule: When someone books an appointment at your business.

  Start trial: When someone signs up for a free trial of your product.

  Submit application: When someone applies for your product, service, or program, such as a credit card.

  Subscribe: When someone subscribes to a paid product or service.

Even if you are not doing any ad right now, you should install the Facebook Pixel at your website or funnels. So that you can use the data later and build up that super targeted audience which are likely buy your product or service.
How to Install the Facebook Pixel on your Website or Funnel?
Now all that left is to add the tracking code on your website or funnels
1. First login to your Facebook Ad account and after that go to your "Ad Manager" on the top left corner of the page. And choose the "Event Manager" from the drop down menu.
Now you will see some options given when you select the Event Manager. What you are going to select is the frist Option that says "Facebook Pixel: Track Website Activities" by clicking on the Get Started Button.
2. Now, it's going to ask you to enter a Pixel Name and the link to your website (which is optional). It's pretty easy you can put the name you want and the link to your website then, click on the Continue button.

After that a pop up will show up asking you how you want to add the code to your funnel or website. Choose the second Option that is " Manually add pixel code to website".
3. Now, it's going to take you to another pop up that have different options on how to install the pixel on the website or funnel.

We are going to select the first option that is to manually install the code on the website. When you over over the code, it's gonna give you the option to copy the code on the clipboard.

Just click on it and the code will be copied on the clipboard.
4. Now Paste the code on the header of your funnel or website  by going to the Settings of your funnel or website.

We are using a funnel right now but it's pretty much the same for a website. You just have to paste it to the header of the page. If you are using Wordpress it will even be easier cause you can download a Plugin where you can put in "Header codes" easily.

Then you can click on Continue button from the last pop up page. So now you have successfully installed your pixel code  on your webiste.

5. Let's say that you want to track a particular event for a particular page. All you need to do is Click on "Set Up" on the Top right corner and select "Set Up Evnets" from the two options
Then from the new pop up with two options, you have to select the second one "Manually Add Event Code"
6. Now you will see all the Event Options that you can choose from - to track from your website. Let's say you want the "Initiate check out" event to install on your check out page then click on it. Or any other event that you want to get the pixel code for.
7. Then, you can copy the Code from the drop down options given to you. Now all that is left - is to paste the tracking code on the particular page you want to your particular funnel step by going to the settings of the funnel page or the particular website page.
8. Now, install a Facebook pixel helper extension to check the whether pixel has been installed on a website or a particular page of website. Just search it up on Google and you will be able to get the extension on your browser.

It's a very helpful tool and which will give you all the type of event pixels installed on a website or a page. And it should look something like this below 
It is the same process for every Event that you want to track for your website or funnel pages. You can keep on creating the events for every particular page that you want to track.
Joe Dufresne
Owner and CEO of GetSocialMediaLeads.Com. JoeDigitalConsulting.Com, Make6FigureOnline.Com & GoldenOptionTrading.Com
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