The seven retargeting strategies we are going to share here are all excellent ways to connect with users in different stages of the funnel, so test them out and see what works well for your business.
I’m a big fan of The Office, and I’ve seen each episode at least a half-dozen times. There’s a lot of great scenes, but one that always sticks out to me is the scene where Michael is trying to prove how much business knowledge he has, and Ryan asks him whether it’s cheaper to sign a new customer or keep an existing client relationship ongoing. Michael immediately answers a new client, but the answer is the opposite.
Every time I see this scene, I think of how many businesses could use this reminder when it comes to their marketing.
Yes, attracting new users in cold audiences is absolutely essential, because you need to be drawing new people in to survive churn rates and grow.
Still, it’s exceptionally true that you also need to be connecting with the audience you have to reduce churn rates, and it is both cheaper and easier to maintain customer relationships instead of having to go out and find a new one.
That’s where the beauty of retargeting comes into play.
It allows you to reach out to users who you already have a relationship with -in any capacity- and try to get them to purchase or re-engage with your brand.
This can require establishing complex sales funnels, but you can also use these seven easy Facebook Ad retargeting strategies to build those relationships and get conversions quickly.